Activision Blizzard Aiming for 'Sunday Night Football' Treatment of Prime Time OWL, CDL Competitions on YouTube

Activision Blizzard Esports wants to turn its primetime slots on YouTube for Call of Duty League and Overwatch League into its version of the NFL’s “Sunday Night Football,” as it’s placing more emphasis this year on flexing in the best matchups

CDL got its season in progress this previous end of the week and revealed viewership gains, with the Optic Chicago–Atlanta Faze on early evening Sunday late evening acquiring a normal of 118K watchers and cresting at 131K. Those are the two records for the second-year property.  

Brandon Snow, boss income official at ABE, didn't have points of interest on the amount of a heads up groups get before a potential flexing circumstance yet affirmed that the class can do as such and is zeroing in additional on it this year. It's a device to help develop viewership as the property looks to develop with media-rights accomplice YouTube from a strong yet at the same time generally unassuming viewership base a year ago.  

"Something we've been attempting to zero in on is making early evening matchups," Snow said. "Like 'Monday Night Football' or 'Sunday Night Football,' that early evening window is basic for us, our patrons and accomplices."  


Snow said the group attempts to surrender groups abundant heads if a flex is occurring. He added that the flexing isn't just about enormous names yet in addition which groups are performing admirably.  

The reestablished center around flexing comes after the recruit of previous MLB chief Tony Petitti, who currently fills in as Activision Blizzard leader of sports and diversion.  

"It has been something we see as basic to putting our best item forward when we know it's difficult for individuals to here and there watch three matches every day," Snow said. "It's something we've taken from customary games."